The internet is supposed to be the greatest invention in recent times. Internet has made the world a virtually small place to live in. In the olden days, you had to wait for a long time for any call to be put through to a person from the other side of the globe. Today you can directly converse with him over your computer, laptop as well as your smart phone too. The main benefit of the internet is the emergence of a new estate and that is the â€œSocial Mediaâ€.
Social media in simple terms can be described as a means to connect with your near and dear ones on an online platform. You can have access to various information networks which can boost a person’s self- confidence.
The most common modes of Social media are the following.
- Face Book
- Google +
There are many more but for convenience sake we have restricted to the main five modes of sharing information.
The various benefits of social media are as follows.
- Immediate dissemination of information within a twinkling of an eye.
- Social networking sites can be used for organizing cultural and other activities.
- The main use of social media is the exchanging of news and views among friends as well as the public at large instantaneously.
- Youngsters can develop their interpersonal skills using social media communications.
- It enables everybody to participate in online discussions which can be used for the betterment of the society at large.
- You can share photos, music, films as well as educational content over the social media network platform.
- Cost of operation: Use of social media is practically free. Any person with a smart phone and a basic internet connection can access social media content.
- Business entities can use the social media network to advertise their goods practically free of cost. Advertising the same on television or the print media would have incurred a lot of expenses.
- Easy to access: Today practically every person in the world is active on social media network.
- Simple to use: the methods employed by social media are very easy and simple to use.
- Great reach: Social media network has the highest reach among all other media networks in the world.
- Establish old contacts: Many an old friendship has been revived by use of social media. This is the place where you can find your long lost friends within seconds.
- The most flexible of all the media: Flexibility of operation is the key to social media. Moreover information can be updated within seconds.
- Easily measurable: Statistics can be easily measured over social media as compared to other types of media.
- Business enterprises can not only advertise but seek immediate feedback too through the use of social media.
- Easy to gauge mood of audience: This is the easiest method in which you can gauge the mood of the target audience.
- Accessibility: You can have immediate access to your target audience through social media.
- Expansion of clientele: Your business as well as social clientele can improve vastly through judicious use of social media network.
- Stay ahead of the competition: Through social media you can access customer preferences and stay ahead of the competition every single time.
- You can increase website traffic through social media.
- Lead generating machine: Social media network is an automatic lead generating machine for successful business enterprises.
- Improve customer relationships: This can be achieved by meaningful exchange of data.
These were some of the benefits of social media. Today you can live without water also but one finds it difficult to live without social media connectivity.