Top business persons admit to reading specific entrepreneurship books to gain vital data, knowledge, and information for running their enterprises. At the academic level, institutions recommend specific entrepreneurship books for their students. One highly regarded entrepreneurship book is Influence: the Psychology of Persuasion by Robert B. Cialdini. The book is an example of the increasing number of literatures on the subjects of persuasion and influence. For entrepreneurs, the book is important in the sense that it shows the reader what make people to change their buying or consumption behaviors. From this book, the reader can learn the core principles of persuasion and influence and apply them in their enterprises. Additionally, since persuasion and influence is required in all spheres of life, the book is useful to people of all spheres of life.
To businesspersons, the principles of persuasion and influence could be the gateway to success. The book’s strength also stems from the author’s use of scientific research and scholarship, integrated with personal narration. The book also educates readers on understanding and defending oneself against invasive illogical influences, especially on business decision-making. The principles of persuasion contained in the book can be applied in product marketing and in influencing employees, colleagues, and opponents. Similarly, the book trains people on how to reject unrealistic or phony advances in entrepreneurship.
The Millionaire Fastlane Crack the Code to Wealth and Live Rich for a Lifetime by DeMarco MJ is the other authoritative entrepreneurship book. Its core message is wealth creation through financial planning. In the book, the author summarizes the strategies to wealth creation and a rich retirement in the simples steps of getting a job, saving at least 10 percent of the income, buying a used car instead of a new one, avoiding unnecessary luxuries and investing in the stock market. In this book, DeMarco is quite thorough and honest on wealth, stating that there is no shortcut to getting wealth and retiring rich. It takes a lot of hard work and sacrifice. There is no quick fix to riches; the average period of 5-10 years is approximated. Every reader’s perception about wealth creation must somehow be changed after reading this book.
Think and Grow Rich by Napoleon Hill is an equally critical and analytical book about success in entrepreneurship. More than a hundred years old, the book does not only discuss riches, as the name might suggest to a reader; the author talks more about success than he does about riches. Hence, the book fits both for-profit and non-profit organizations. The book is principally useful for success-minded people because the author was actually interviewing successful people of that period; Chase, Morgan, and Rockefeller among others. Anyone interested in success in whatever sphere of life can greatly benefit by reading this book because it offers practical and levelheaded solutions. The worth of the book, which is also about positive thinking, can be confirmed by the fact that Andrew Carnegie, the richest and most successful man in the 19th century, commissioned it.