What is Zumba Fitness?

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What is Zumba Fitness?
Zumba Fitness is a fitness company which started the Latin inspired fitness regimen called the Zumba program. Zumba Fitness blends Latin-inspired dance aerobic moves with international music created by renowned, award winning music producers. Established in 2001, Zumba Fitness now claims to be training more than 10 million people in its weekly classes spread out over 90,000 locations in over 110 countries around the world.

The concept for Zumba was created by Alberto ‘Beto’ Perez, through what the company calls a ‘happy accident’. One day, on his way to teaching an aerobic class in Cali, Colombia, Beto forgot his original tape of traditional aerobics music. For his class that day then, he decided to use his personal mixed tape consisting of salsa and merengue music, music that he grew up with. Dancing to these tunes, legend has it that the class became more engaged and energized, and thus the trend was born.

Eventually Perez brought the concept to Miami, Florida, where he partnered up with Alberto Perlman and Alberto Aghion, both hailing from Colombia. The three had their sights on brining the Zumba Program to the masses, and thus Zumba Fitness was born. In their mission to spread Zumba all over the world, the three partners created Zumba DVDs, followed by infomercials, Zumba Academy and even Zumbawear Apparel.

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