What is SoBe?

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What is SoBe?
SoBe is brand of flavored beverages like teas, fruit juices, and flavor-enhanced water. The name “SoBe” is a shortened version of “South Beach” referring to an area near Miami Beach in Florida USA. The company started in 1996 as the South Beach Beverage Company with its beverage manufacturing facilities in Norwalk, Connecticut. By the year 2000, SoBe was acquired by PepsiCo, the same company that owns beverage and softdrink giant, Pepsi Cola.

One popular SoBe product is the SoBe LifeWater. This product obviously has water as the main ingredient, but has vitamins and antioxidants included for a healthier version of the basic drink. Despite the added vitamins and enhanced flavoring, SoBe Lifewater is still very low in calories and does not contain artificial sweeteners. Instead, basic table sugar or sucrose and/or erythritol are added to sweeten the water beverage. Erythritol is a type of natural sweetener found mostly in fruits like grapes and berries. SoBe LifeWater variants include Strawberry Kiwi Lemonade, Macintosh Apple Cherry, Blackberry Grape, BlackCherry Dragonfruit, Pomegranate Cherry, Agave Lemonade, Mango Melon, Fuji Apple Pear, Yumberry Pomegranate, and various other fruity combinations.

Aside from SoBe LifeWater, SoBe also has a variety of teas and elixirs. Flavors include Green Tea, Citrus Energy, Mango Melon, Pina Colada Liz Blizz, Power Fruit Punch, Strawberry Banana, Cranberry Grapefruit, Honey Green Tea, Orange Carrot, and Raspberry Lemonade among others.

All of SoBe’s beverages contain a mix of different vitamins and minerals depending on the flavor and variant. Most vitamins and minerals present are Vitamin C, Vitamin E, and Vitamin A, B complex vitamins including Niacin (B3), Vitamin B6, Vitamin B12, and pantothenic acid. Aside from these vitamins, antioxidants are also included in SoBe beverages. These antioxidants are usually in the form of beta-carotene, lycopene and other substances. SoBe beverages also contain a little amount of sodium for flavor enhancement. But sodium content is so minimal that this product is considered GRAS or “Generally Regarded as Safe”.

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