What is Hennessy?
Hennessy is a brand of French or Irish cognac by the Jas Hennessy & Company, which happens to be the largest producers of cognacs in the world. Hennessy is classified as hard liquor and has 40% alcohol content. It may be taken straight from the bottle or mixed with other drinks like soda. It also has a reputation of being a smooth cognac and a favorite among the wealthy because it is quite expensive.
The original Hennessy distillery was built in 1765 by Richard Hennessy. Over the years the company produced a variety of cognacs and other types of liquor products. In 1971, the company was able to merge with Moet & Chandon, another French winery which is considered one of the largest champagne producers. By 1987, the merged company Moet-Hennessy was acquired by Louis Vuitton, makers of luxury items. By this time, Hennessy became part of LVMH, which is also the parent company to various luxury brands such as Fendi, Kenzo, Donna Karan, Mercier, Givenchy, Celine, Zenith, Hublot, and TAG Heuer among others.
Hennessy as a cognac brand gained popularity among the young black population of the US. This was mainly due to the rap and hip-hop songs made by famous artists wherein some reference to the liquor drink is mentioned. People like Kanye West, P.Diddy and various other black hip-hop artists have contributed to Hennessy’s growing popularity among the youth.
But aside from increased popularity among blacks and the youth, drinking Hennessy has also earned the reputation of the drink for the “gangsta” lifestyle. Some people tend to sort of look down to those that buy or drink Hennessy since it is associated with hip-hop and rap music.
Today, there are a variety of Hennessy products available in the market. Variants include Hennessy V.S. (very special), Hennessy White, Hennessy X.O., Hennessy Paradis, Hennessy No.1, and Hennessy VVVV among others.