Facts About Prince Royce: King of Latin Music

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Remember the dimpled boy who performed with Jennifer Lopez and Pitbull on the new song, “Back It Up” on American Idol, season 14 finale, recently? Yes, you got it correct, Geoffrey Royce Rojas, or better known as Prince Royce, is a heart-throb American singer who got fame with his numbers “Stand by Me” and “Corazón Sin Cara”.

Born on May 11, 1989 in The Bronx, one of the five boroughs of New York City, he started taking interest in music since his teen years. He was interested in genres like Bachata, R&B and Latin pop. He is also a songwriter and a musician.

When 19, he started writing songs and also took interest in poetry. He then met Andrés Hidalgo who became his manager and introduced him to Sergio George, the notable record producer and arranger. Sergio, who has also worked with popular artists like Jennifer Lopez, Celia Cruz, Marc Anthony, Toby Love, Leslie Grace, etc, then listened to his demos and signed him for his label.

Looking at his early life, he was born and brought up in a Dominicans’ family. His father was a taxi driver and his mother use to work at a beauty salon. His first show was an elementary school performance, which he described saying he was “comfortable on stage”.

He took interest in Reggaeton, a music genre from Panama, but with its decline he started focusing more on bachata industry. In beginning, he use to perform with Jose Chusan, and the duo was called Jino and Royce.

In March 2010, his first album released through Top Shop Music named Prince Royce, selling over 357,000 copies in the U.S. and seeing a commercial success. It reached at number 1 rank on both the US Billboard Latin and Tropical Albums charts and was ranked as the best-selling Latin album of 2011 in the U.S.

The album had 4 singles: Stand by Me (originally performed by American singer-songwriter Ben E. King), Corazón Sin Cara, El Amor Que Perdimos and Mi Ultima Carta. Stand by Me also reached at number 1 on the Billboard Hot Latin Songs and was ranked as the best-performing Latin song of 2011. This was followed by his second album named Phase II (2012) which also was a big hit, selling over 111,000 copies in the U.S. In 2013, he released Soy el Mismo and in 2015, his album Double Vision was released. “There’s a reason why I decided to name the record Double Vision,” he said. “I have a double perspective, two different visions,” quoted by The Guardian.

He has been nominated for 6 Latin Grammy Awards till date. Besides, he has been nominated for 10 Billboard Music Awards and 42 Billboard Latin Music Awards, winning 19 of the entries. He also won 3 ASCAP Awards and 9 BMI Awards, winning all entries he was nominated for. And he won 1 American Music Awards and 1 MTV Video Music Awards. The list also includes winning 18 Premios Juventud Awards, while being nominated for 50 and 17 Premio Lo Nuestro while being nominated for 22. He also bagged 2 Soberano Awards and won 12 nominations.

The singer is also a big time sports fan, a great fashion advisor and his style statement is his favorite hat. He likes playing video games when he is free and was rated 3× Platinum (Latin) by RIAA. In 2013, the singer was also briefly linked to singer Selena Gomez, while working on music with her. He has also associated with many other singers for his projects, for example he worked with Daddy Yankee on the song “Ven Conmigo”. He also recorded singles with the Mexican Latin Rock band Mana.
Website princeroyce.com

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