Hassan Sheheryar Yasin or also known as HSY is a Pakistani fashion designer who is affiliated with La Chambre Syndicale De La Couture Parisienne in France and he currently serves as member of the board of directors and executive committee of Pakistan School of Fashion Design. He also became part of different international fashion shows in Dubai, London UK, New York City and Toronto Canada as fashion designer and choreographer.
Despite of his early involvement in different fashion shows on 1994, HSY fashion career took flight when he graduated as a salutatorian from Pakistan School of Fashion Design and launched his own clothing line, HSY, in 2000 that started in bridal gowns and formal attires. He was also born in Lahore, Pakistan, where he established a flagship studio of his fashion line where its main branch situates in the highly fashionable district of Zamzama in Karachi.
HSY’s career headed the spot light as different award- winning bodies for fashion started to recognize his work. In 2003, HSY was on the cover page of a Karachi- based Diva Magazine â€œMost Powerful Peopleâ€ and was also one of their ’10 Faces of the Year’. He also won the Lux Style Fashion Designer Award of the Year in 2005 and HSY launched his own brand of jewelry last 2007. HSY aimed to showcase the rich cultural heritage of the East through his diverse dresses collection. Also, his clothing line, HSY, that started as bridal dresses and formal outfits has now expanded and caters almost all of sub- categories of clothing. His brand became internationally- recognized which carries ready- to- wear clothes, traditional formal line as well as studio line.
Hassan Sheheryar Yasin recently launched his â€œSHERâ€ collection that was presented at PFDC Sunsilk Fashion Week 2014. His newest collection embodies patriotic assortments to help women empowerment in Pakistan.