How many loyalty programs are there?
It is important to know the fact that the number of loyalty programs varies from one country/state to another. It is widely known the fact that loyalty programs are structured marketing efforts that reward, and, at the same time encourage loyal buying behavior. All over the world, loyalty cards are a system of the loyalty business model. Keep in mind the fact that in Canada a loyalty card is called a rewards card or a points card, and in the United States it is called a discount card, a club card or a rewards card.