How many Groupon customers are there?
115 ubscribers and 23 million purchasers
Even if Groupon has115 million subscribers, only 23 million persons (or approximately 20%) have ever made a purchase. Statistics show that the average Groupon subscriber spent $18 in the first half of 2011, down from $21 in 2010. Can you imagine that the number of Groupon subscribers rose by a whopping 1,007%? Keep in mind that this huge rise in membership weighs down the average spending rate. It is important to know that the average revenue per Groupon deal sold in the first half of 2011 was $25, up from $23 in the same period 2010.