How many customer imperatives are there in IBM?
There are 5 customer imperatives identified by IBM Company. The main idea is that imperatives are the best practices used by leading organizations in order to maximize customer value with predictive analytics. Here are the 5 customer imperatives:1. Base your customer strategy on predictive profiles ; 2. Predict the best way to win the right customers; 3. Predict the best way to grow customer relationships ; 4. Predict the best way to keep the right customers longer ;5. Use predictive intelligence at every customer touch-point.